KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS
type: channel
description: Jurnal KOMPLEKSITAS merupakan jurnal ilmiah yang diterbitkan oleh ITB Swadharma Jakarta. Jurnal ini berisi karya ilmiah dengan bidang kajian penelitian meliputi: Manajemen SDM, Manajemen Strategis, Manajemen Operasi, Manajemen Perubahan, Manajemen Pengetahuan, Perilaku Organisasi, Kewirausahaan, Bisnis Digital, Sistem Informasi Bisnis Jurnal KOMPLEKSITAS diterbitkan dua kali setahun pada bulan Juni dan Desember. P-ISSN: 1978-8754 E-ISSN: 2964-8238 pertama terbit pada 2012. -------------------------------------------------------------------------- KOMPLEKSITAS journal is a scientific journal published by ITB Swadharma Jakarta. This journal contains scientific works with research study areas including: HR Management, Strategic Management, Operations Management, Change Management, Knowledge Management, Education Management, Organizational Behavior, Entrepreneurship, Digital Business, and Business Information Systems KOMPLEKSITAS journal is published twice a year in June and December. P-ISSN: 1978-8754 and E-ISSN: 2964-8238 were first published in 2012.
publisher: ITB Swadharma
language: en-US
publication name: KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS
issn: 1978-8754
copyright: Authors who publish with journal Kompleksitas agree to the following terms: 1. Copyright on any article is retained by the author(s). 2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal. 3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. 4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. 5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License ------------------ Penulis yang menerbitkan naskah di jurnal Kompleksitas setuju dengan ketentuan berikut: 1. Hak cipta atas artikel dipegang oleh penulisnya. 2. Penulis memberikan kepada jurnal kompleksitas, hak publikasi pertama dengan karya yang secara bersamaan dilisensikan di bawah Lisensi Atribusi Creative Commons yang memungkinkan orang lain untuk berbagi karya dengan pengakuan atas kepenulisan karya dan publikasi awal dalam jurnal ini. 3. Penulis dapat masuk ke dalam pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif dari versi terbitan jurnal dari karya tersebut (misalnya, mempostingnya ke repositori institusi atau menerbitkannya dalam sebuah buku), dengan pengakuan awal publikasi di jurnal ini. 4. Penulis diizinkan dan didorong untuk memposting karya mereka secara online (misalnya, di repositori institusi atau di situs web mereka) sebel…
items: PERANAN PEMASARAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN DI KALANGAN REMAJA
items: PERAN GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP EFEKTIVITAS MANAJERIAL DI PERPUSTAKAAN PUSAT SURVEI GEOLOGI
items: ANALISIS POTENSI JAHE SEBAGAI PRODUK UNGGULAN KABUPATEN SAMOSIR MENGGUNAKAN LOCATION QUOTIENT (LQ) DAN SWOT
items: STUDI LITERATUR TENTANG PENGARUH KEPEMIMPINAN TERHADAP PERILAKU ORGANISASI KARYAWAN
items: ANALISIS PENGAMBILAN KEPUTUSAN DI HIMPUNAN MAHASISWA MANAJEMEN UMLA MENGGUNAKAN PROBLEM TREE ANALYSIS
items: STRATEGI KEPEMIMPINAN KEPALA SEKOLAH DALAM PENGEMBANGAN PROGRAM TAHFIDZ JUZ 30 DI MI NURUL ULUM
items: ANALISIS RASIONALITAS PENGAMBILAN KEPUTUSAN DI ORGANISASI MAHASISWA: STUDI KASUS UNIT KEGIATAN MAHASISWA (UKM) T-MAPS
items: FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN EKONOMI INDONESIA TAHUN 2022-2024
items: ANALISIS PERSEPSI SISWA TERHADAP PENGGUNAAN MEDIA PEMBELAJARAN INOVATIF DALAM PEMBELAJARAN EKONOMI DI SMA NEGERI 3 PALEMBANG
items: ANALISIS PENERAPAN MODEL PROJECT BASED LEARNING TERHADAP KEAKTIFAN SISWA PADA MATA PELAJARAN AKUNTANSI DASAR
items: PENGARUH MANAJEMEN RISIKO DAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA SEKTOR ENERGI DENGAN KINERJA LINGKUNGAN SEBAGAI VARIABEL INTERVENING
items: IMPLEMENTASI GOOD GOVERNANCE DALAM PENGELOLAAN DANA ZAKAT, INFAQ DAN SEDEKAH PADA LEMBAGA AMIL ZAKAT DI BAZNAS KABUPATEN KUDUS
items: PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAP KINERJA KARYAWAN BAGIAN AKUNTANSI
items: THE ROLE OF SEO IN STRENGTHENING DIGITAL MARKETING STRATEGY TO BOOST SMES COMPETITIVENESS IN THE ORGANIC MARKET
items: PENGARUH KOMPETENSI, KOMPENSASI, DISIPLIN KERJA TERHADAP KINERJA PERSONEL SATUAN BRAVO 90 DALAM MENGHADAPI ANCAMAN TERORISME DI ERA DIGITAL
items: STRATEGI WHATSAPP BLAST DALAM MENINGKATKAN FUNDRAISING PADA LEMBAGA AMIL ZAKAT PERSADA JAWA TIMUR
items: PENDIDIKAN ETIKA PROFESI DAN ANTI KORUPSI DALAM MEMBENTUK INTEGRITAS MAHASISWA
items: ANALISIS PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) DALAM BERBAGAI INDUSTRI: PERSPEKTIF MANAJEMEN DAN ORGANISASI
items: PENGARUH KEPUASAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN MEDIASI LINGKUNGAN KERJA
items: STRATEGI PEMASARAN EKSPOR PRODUK HASIL LAUT MENGGUNAKAN ANALISIS SWOT DAN AHP
items: STRATEGI PENINGKATAN PROFESIONALISME DAN PEMANFAATAN APLIKASI “SIBEKOR” DALAM MENDUKUNG KINERJA PERSONEL PENGADAAN KAPORLAP TNI AU
items: TRANSFORMASI PERALATAN KANTOR KONVENSIONAL KE DIGITAL DALAM UPAYA MENINGKATKAN EFISIENSI KERJA KANTOR

PERANAN PEMASARAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN DI KALANGAN REMAJA
type: item
description: This study aims to describe the influence of influencer marketing across various social media platforms (e.g., Instagram, TikTok, YouTube) on adolescents' beauty product purchasing decisions. Using a descriptive qualitative approach, this study analyzed social media content and conducted in-depth interviews with thirty adolescent social media users. The results showed that trust, content quality, and social interaction positively contributed to purchase intention. Influencer marketing not only influences purchase intention but also shapes consumer perceptions and attitudes toward beauty products. Penelitian ini bertujuan untuk mendeskripsikan pengaruh pemasaran influencer melalui berbagai platform media sosial (misalnya, Instagram, TikTok, YouTube) terhadap keputusan pembelian produk kecantikan di kalangan remaja. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini menganalisis konten media sosial dan melakukan wawancara mendalam dengan tiga puluh remaja pengguna media sosial. Hasil penelitian menunjukkan bahwa kepercayaan, kualitas konten, dan interaksi sosial berkontribusi positif terhadap minat beli. Pemasaran influencer tidak hanya memengaruhi minat beli, tetapi juga membentuk persepsi dan sikap konsumen terhadap produk kecantikan.
creator: Tannia Regina
rights: Copyright (c) 2025 Tannia Regina https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-23
publication date: 2025-11-23
volume: 14
number: 2
starting page: 1
ending page: 9
doi: 10.56486/kompleksitas.vol14no2.714

PERAN GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP EFEKTIVITAS MANAJERIAL DI PERPUSTAKAAN PUSAT SURVEI GEOLOGI
type: item
description: This study aims to determine how a democratic leadership style contributes to improving managerial effectiveness at the Geological Survey Central Library. The method used in this study is qualitative, involving interviews and observation. The results indicate that implementing a democratic Leadership style at the Geological Survey Central Library has been highly successful. The democratic Leadership style applied to various managerial activities has positively contributed to the effectiveness of their implementation, particularly in building a harmonious and adaptive work team. Penelitian ini bertujuan untuk mengetahui bagaimana gaya kepemimpinan demokratis berperan dalam meningkatkan efektivitas manajerial di Perpustakaan Pusat Survei Geologi. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan teknik wawancara dan observasi. Hasil penelitian menunjukkan bahwa penerapan gaya demokratis di Perpustakaan Pusat Survei Geologi telah menunjukkan banyak keberhasilan. Gaya kepemimpinan demokratis yang diterapkan pada berbagai kegiatan manajerial memberikan kontribusi positif terhadap efektivitas pelaksanaannya, khususnya dalam membangun tim kerja yang harmonis dan adaptif.
creator: Aisha Diandra Begum Adrian
creator: Lutfi Khoerunnisa
creator: Linda Setiawati
rights: Copyright (c) 2025 Aisha Diandra Begum Adrian, Lutfi Khoerunnisa, Linda Setiawati https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-21
publication date: 2025-12-21
volume: 14
number: 2
starting page: 10
ending page: 16
doi: 10.56486/kompleksitas.vol14no2.828

ANALISIS POTENSI JAHE SEBAGAI PRODUK UNGGULAN KABUPATEN SAMOSIR MENGGUNAKAN LOCATION QUOTIENT (LQ) DAN SWOT
type: item
description: Samosir Regency has excellent potential in the agricultural sector, particularly for ginger (Zingiber officinale). Despite the comparatively high production of ginger, farmers receive very little added value because the majority of the produce is still sold raw. This study aims to analyze the potential of ginger as a superior product of Samosir Regency and formulate a strategy for developing processed products in the form of an instant ginger drink. The method used is a descriptive quantitative approach with Location Quotient (LQ) and SWOT analysis. The analysis results show that ginger has an LQ value of 2.117, indicating that it is comparatively superior to other agricultural commodities in Samosir Regency. In addition, the SWOT analysis revealed that the main strengths of instant ginger drink lie in its ease of preparation and health benefits. However, it also has weaknesses, such as the potential for a decline in bioactive content and market competition. By leveraging opportunities in healthy lifestyle trends and local policy support, the Development of instant ginger drink has the potential to increase farmer incomes, strengthen the local economy, and encourage horticultural product diversification. Kabupaten Samosir memiliki potensi besar dalam sektor pertanian, khususnya komoditas jahe (Zingiber officinale). Meskipun produksi jahe tergolong tinggi, sebagian besar hasil panennya masih dijual dalam bentuk mentah tanpa melalui proses pengolahan, sehingga nilai tambah yang diperoleh petani sangat terbatas. Penelitian ini bertujuan untuk menganalisis potensi jahe sebagai produk unggulan daerah Kabupaten Samosir serta merumuskan strategi pengembangan produk olahan berupa wedang jahe instan. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan analisis Location Quotient (LQ) dan SWOT. Hasil analisis menunjukkan bahwa jahe memiliki nilai LQ sebesar 2,117 yang menandakan bahwa komoditas ini unggul secara komparatif dibandingkan komoditas pertanian lai…
creator: Sheryl Valencia Pangaribuan
creator: Elisabeth Fitryany Manik
creator: Harry Jaya Pramana
creator: Jacob Kuntuy
rights: Copyright (c) 2025 Sheryl Valencia Pangaribuan, Elisabeth Fitryany Manik, Harry Jaya Pramana, Jacob Kuntuy https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 14
number: 2
starting page: 17
ending page: 25
doi: 10.56486/kompleksitas.vol14no2.829

STUDI LITERATUR TENTANG PENGARUH KEPEMIMPINAN TERHADAP PERILAKU ORGANISASI KARYAWAN
type: item
description: Leadership is a key factor in determining organizational success, particularly in influencing employee organizational behavior such as commitment, motivation, work engagement, and Organizational Citizenship Behavior (OCB). This article aims to examine in depth the influence of Leadership styles on employee organizational behavior through a literature study approach. The method used is a systematic literature review of various books and scientific journal articles published in the last five to ten years. The results of the study indicate that transformational, situational, and servant Leadership styles have a positive influence on increasing employee positive behavior in organizations, both directly and through mediating variables such as job satisfaction and work engagement. In addition, strong interpersonal relationships between leaders and subordinates, as explained by the Leader-Member Exchange (LMX) theory, also contribute significantly to the Development of employee loyalty and proactive behavior. This study concludes that the role of leaders is not limited to giving orders, but also to serving as agents of change and inspirers who can shape a healthy organizational culture. The results of this study serve as a reference for management practitioners and academics in designing more effective Leadership strategies to improve employee performance and organizational behavior. Kepemimpinan merupakan salah satu faktor kunci dalam menentukan keberhasilan organisasi, terutama dalam mempengaruhi perilaku organisasi karyawan seperti komitmen, motivasi, keterlibatan kerja (engagement), dan perilaku kewargaan organisasi (Organizational Citizenship Behavior/OCB). Artikel ini bertujuan untuk mengkaji secara mendalam pengaruh gaya kepemimpinan terhadap perilaku organisasi karyawan melalui pendekatan studi literatur. Metode yang digunakan adalah tinjauan pustaka sistematis terhadap berbagai buku dan artikel jurnal ilmiah terbitan lima hingga sepuluh tahun terakhir. Hasil dari …
creator: Nanda Ratu Sabila Fauziah
creator: Nila Fiernaningsih
rights: Copyright (c) 2025 Nanda Ratu Sabila Fauziah https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 14
number: 2
starting page: 26
ending page: 30
doi: 10.56486/kompleksitas.vol14no2.844

ANALISIS PENGAMBILAN KEPUTUSAN DI HIMPUNAN MAHASISWA MANAJEMEN UMLA MENGGUNAKAN PROBLEM TREE ANALYSIS
type: item
description: This research provides an in-depth analysis of the decision-making process within student organizations using the Problem Tree Analysis method. A case study was conducted on the Student Association of the Management Department at Muhammadiyah University of Lamongan (HIMAMA UMLA) to identify existing internal issues, their causes, and the impacts they generate. Through in-depth interviews and group discussions involving various members, it was found that ineffective communication is a primary factor hindering the overall performance of the organization. The Problem Tree Analysis method plays a crucial role in helping HIMAMA explore the root causes of the issues at hand and formulate systematic solutions. The findings indicate that the application of this method not only enhances members' understanding of the challenges they face but also strengthens collaboration and cooperation among members in the decision-making process. This research aims to significantly contribute to the development of student organizations and assist them in improving the effectiveness and efficiency of their decision-making processes in the future. Penelitian ini menganalisis secara mendalam proses pengambilan keputusan dalam organisasi mahasiswa dengan menggunakan metode Problem Tree Analysis. Studi kasus dilakukan pada Himpunan Mahasiswa Manajemen Universitas Muhammadiyah Lamongan (HIMAMA UMLA) untuk mengidentifikasi masalah internal yang ada, penyebabnya, serta dampak yang ditimbulkannya. Melalui wawancara mendalam dan diskusi kelompok yang melibatkan berbagai anggota, ditemukan bahwa komunikasi yang tidak efektif menjadi faktor utama yang menghambat kinerja organisasi secara keseluruhan. Metode Problem Tree Analysis berperan penting dalam membantu HIMAMA menggali akar penyebab permasalahan yang ada dan merumuskan solusi yang sistematis. Hasil penelitian menunjukkan bahwa penerapan metode ini tidak hanya meningkatkan pemahaman anggota tentang isu-isu yang dihadapi, tetapi juga memperkuat k…
creator: Gina Eka Melfiana
rights: Copyright (c) 2025 Gina Eka Melfiana https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 14
number: 2
starting page: 31
ending page: 38
doi: 10.56486/kompleksitas.vol14no2.845

STRATEGI KEPEMIMPINAN KEPALA SEKOLAH DALAM PENGEMBANGAN PROGRAM TAHFIDZ JUZ 30 DI MI NURUL ULUM
type: item
description: This study analyzes the principal's leadership strategies for developing the Quranic memorization program at MI Nurul Ulum. The study used a qualitative case study approach. Data were collected through direct observation of the program, in-depth interviews with the principal, teachers, students, and religious leaders, and documentation. Analysis involved classifying and categorizing information to find patterns and relationships in the program's development. The results show that the principal was active in planning, implementing, and evaluating the program. Leadership strategies included setting memorization targets, scheduling extra classes, motivating students with rewards, and conducting regular evaluations. Penelitian ini bertujuan untuk menganalisis strategi kepemimpinan kepala sekolah dalam pengembangan program tahfidz Juz 30 di MI Nurul Ulum. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui observasi langsung terhadap pelaksanaan program, wawancara mendalam dengan kepala sekolah, guru, siswa, dan tokoh agama, serta pengumpulan dokumentasi. Analisis data dilakukan dengan mengkategorikan dan mengklasifikasikan informasi yang diperoleh untuk mengidentifikasi pola dan hubungan yang muncul dalam pengembangan program tahfidz Al-Qur'an. Hasil penelitian menunjukkan bahwa kepala sekolah berperan aktif dalam merencanakan, melaksanakan, dan mengevaluasi program tahfidz tersebut. Strategi kepemimpinan yang diterapkan mencakup penetapan target hafalan yang jelas, penjadwalan kelas tambahan, motivasi melalui penghargaan, serta evaluasi yang dilakukan secara berkala.
creator: Qori atul Mufasiroh
rights: Copyright (c) 2025 qori atul mufasiroh https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-23
publication date: 2025-12-23
volume: 14
number: 2
starting page: 39
ending page: 44
doi: 10.56486/kompleksitas.vol14no2.846

ANALISIS RASIONALITAS PENGAMBILAN KEPUTUSAN DI ORGANISASI MAHASISWA: STUDI KASUS UNIT KEGIATAN MAHASISWA (UKM) T-MAPS
type: item
description: This study aims to analyze the rational decision-making process in student organizations, using a case study of the Student Activity Unit (UKM) T-MAPS UIN Raden Mas Said Surakarta. The research method used is a descriptive qualitative approach, with data collected through in-depth interviews. The results of the study indicate that the decision-making process is carried out in stages through a hierarchical system and deliberation mechanisms, taking into account the urgency of the problem, the organization's vision and mission, previous experience, and input from internal parties. This process generally reflects the application of a rational decision-making model, particularly at the stages of problem identification, alternative evaluation, and selection of logical solutions. However, emotional factors and personal biases still influence the process, primarily when members differ in opinion. Effective communication and group dynamics are important elements in supporting decision quality. This study concludes that the rational decision-making model can be applied adaptively by accounting for an organization's social and cultural context. Penelitian ini bertujuan untuk menganalisis proses pengambilan keputusan rasional dalam organisasi kemahasiswaan, dengan studi kasus pada Unit Kegiatan Mahasiswa (UKM) T-MAPS UIN Raden Mas Said Surakarta. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa proses pengambilan keputusan dilakukan secara bertahap melalui sistem hierarki dan mekanisme musyawarah, dengan mempertimbangkan urgensi permasalahan, visi dan misi organisasi, pengalaman sebelumnya, serta masukan dari pihak internal. Proses ini secara umum mencerminkan penerapan model pengambilan keputusan rasional, khususnya pada tahap identifikasi masalah, evaluasi alternatif, dan pemilihan solusi logis. Meskipun demikian, faktor emosional dan bias personal tetap memengaruhi pro…
creator: Berlian Az-Zahra
rights: Copyright (c) 2025 Berlian Az-Zahra https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-24
publication date: 2025-12-24
volume: 14
number: 2
starting page: 45
ending page: 52
doi: 10.56486/kompleksitas.vol14no2.848

FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN EKONOMI INDONESIA TAHUN 2022-2024
type: item
description: This study aims to identify factors influencing Indonesia's economic growth rate from 2022 to 2024. The three main elements of the Gross Domestic Product (GDP) structure studied are household expenditure, government expenditure, and capital investment. The research method is a qualitative descriptive approach using secondary data from Bank Indonesia and the Central Statistics Agency (BPS). The results show that, despite minor changes, household expenditure remains the dominant contributor to increased national economic activity. Government spending increases in 2024 due to political factors and national priority programs, while investment increases in 2023 but declines slightly in 2024 due to political uncertainty. Overall, these three components contribute significantly to Indonesia's economic Development. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi laju pertumbuhan ekonomi Indonesia selama periode 2022 hingga 2024. Tiga unsur utama dalam struktur Produk Domestik Bruto (PDB) yang dikaji meliputi pengeluaran rumah tangga, pengeluaran pemerintah, serta penanaman modal (investasi). Metode penelitian yang digunakan adalah metode deskriptif kualitatif didasarkan pada data sekunder berasal dari Bank Indonesia dan Badan Pusat Statistik (BPS). Hasil penelitian menunjukkan bahwa, meskipun ada perubahan kecil, pengeluaran rumah tangga tetap menjadi kontributor dominan terhadap peningkatan aktivitas ekonomi nasional. Belanja pemerintah meningkat pada tahun 2024 disebabkan oleh faktor politik dan program prioritas nasional, sementara investasi meningkat pada tahun 2023 tetapi sedikit turun pada tahun 2024 karena ketidakpastian politik. Secara keseluruhan, ketiga komponen tersebut berkontribusi secara signifikan pada pengembangan ekonomi Indonesia
creator: Muhammad Adi Nugroho
creator: Esa Prasetyo Ardianto
rights: Copyright (c) 2025 muhammad adi nugroho https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-24
publication date: 2025-12-24
volume: 14
number: 2
starting page: 53
ending page: 59
doi: 10.56486/kompleksitas.vol14no2.862

ANALISIS PERSEPSI SISWA TERHADAP PENGGUNAAN MEDIA PEMBELAJARAN INOVATIF DALAM PEMBELAJARAN EKONOMI DI SMA NEGERI 3 PALEMBANG
type: item
description: This study aims to identify students’ perceptions of using innovative learning media in economics learning at SMA Negeri 3 Palembang. This study uses a qualitative method with a descriptive approach; data collection is carried out through interviews and observations. The study results showed that many students felt this innovative learning media helped them understand the material better and made the learning atmosphere more enjoyable. However, there are also obstacles, such as limited devices and sometimes unstable connections. The results of this study are expected to be input for teachers and schools to improve adaptive and technology-friendly learning methods so that the learning process can be more effective and enjoyable for students. Penelitian ini bertujuan untuk mengidentifikasi persepsi siswa terhadap penggunaan media pembelajaran inovatif dalam pembelajaran ekonomi di SMA Negeri 3 Palembang. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, pengumpulan data dilakukan melalui wawancara dan observasi. Hasil penelitian menunjukan banyak siswa merasa media pembelajaran inovatif ini membantu mereka lebih memahami materi dan membuat suasana belajar jadi lebih menyenangkan. Meskipun begitu, ada juga kendala seperti perangkat yang terbatas dan koneksi yang kadang tidak stabil. Hasil penelitian ini diharapkan bisa menjadi masukan bagi guru dan sekolah agar bisa memperbaiki metode pembelajaran yang adaptif dan lebih ramah teknologi, sehingga proses belajar bisa lebih efektif dan menyenangkan untuk siswa.
creator: Fajri Ramadhan
creator: Erma Yulaini
creator: Hendri Gunawan
rights: Copyright (c) 2025 Fajri Ramadhan, Erma Yulaini, Hendri Gunawan https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-24
publication date: 2025-12-24
volume: 14
number: 2
starting page: 60
ending page: 69
doi: 10.56486/kompleksitas.vol14no2.884

ANALISIS PENERAPAN MODEL PROJECT BASED LEARNING TERHADAP KEAKTIFAN SISWA PADA MATA PELAJARAN AKUNTANSI DASAR
type: item
description: This study aims to analyze the application of the Project-Based Learning (PjBL) model to student engagement in Basic Accounting in class X of SMK Negeri 3 Palembang. The research method used is a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The results of the study indicate that the PjBL model has been applied across the stages of learning syntax, including problem identification, project design, implementation, and evaluation. The project is a simulation of a laundry business unit that has been proven to significantly increase student engagement. Student engagement is reflected in enthusiasm for learning, active participation in group discussions, cooperation among members, and responsibility for completing the project. In addition, students feel that learning is more interesting, easier to understand, and more relevant to real life, thereby increasing their motivation to learn. However, some students remain less active and need additional guidance and motivation. Overall, the PjBL model is effective in increasing student engagement and understanding in Basic Accounting and is worthy of wider application in SMK. Penelitian ini bertujuan untuk menganalisis penerapan model Project Based Learning (PjBL) terhadap keaktifan siswa pada mata pelajaran Akuntansi Dasar di kelas X SMK Negeri 3 Palembang. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan model PjBL telah dilakukan sesuai dengan tahapan sintaks pembelajaran, mulai dari identifikasi masalah, perancangan proyek, pelaksanaan, hingga evaluasi. Proyek yang digunakan berupa simulasi unit usaha Laundry, yang terbukti mampu meningkatkan keaktifan siswa secara signifikan. Keaktifan siswa terlihat dari antusiasme dalam mengikuti pembelajaran, partisipasi aktif dalam diskusi kelompok, kerja sama antar anggota, serta tanggung jaw…
creator: Arlean Rahmawati
creator: Nova Pratiwi
creator: Januardi Januardi
rights: Copyright (c) 2025 Arlean Rahmawati, Nova Pratiwi, Januardi Januardi https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-24
publication date: 2025-12-24
volume: 14
number: 2
starting page: 70
ending page: 78
doi: 10.56486/kompleksitas.vol14no2.886

PENGARUH MANAJEMEN RISIKO DAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA SEKTOR ENERGI DENGAN KINERJA LINGKUNGAN SEBAGAI VARIABEL INTERVENING
type: item
description: This study aims to examine the effect of risk management and Good Corporate Governance (GCG) on financial performance, with environmental performance as an intervening variable, in energy sector companies in Indonesia. The study sample consisted of 16 energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period, selected using a purposive sampling technique based on the availability of annual reports and complete environmental data. The analytical method used was Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that risk management and GCG have a significant positive effect on environmental and financial performance. Furthermore, environmental performance has been shown to mediate the relationship between risk management and GCG on economic performance. These findings emphasize the importance of implementing Good Corporate Governance and sustainability-based risk management to improve the financial performance of energy sector companies in Indonesia.. Penelitian ini bertujuan untuk menguji pengaruh manajemen risiko dan Good Corporate Governance (GCG) terhadap kinerja keuangan, dengan kinerja lingkungan sebagai variabel intervening pada perusahaan sektor energi di Indonesia. Sampel penelitian terdiri dari 16 perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2022–2024, yang dipilih menggunakan teknik purposive sampling berdasarkan ketersediaan laporan tahunan dan data lingkungan yang lengkap. Metode analisis yang digunakan adalah Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa manajemen risiko dan GCG berpengaruh positif signifikan terhadap kinerja lingkungan dan kinerja keuangan. Selain itu, kinerja lingkungan terbukti berperan sebagai variabel mediasi dalam hubungan antara manajemen risiko dan GCG terhadap kinerja keuangan. Temuan ini menegaskan pentingnya p…
creator: Naula Chantika Putri Fachri
creator: Maria Yovita R. Pandin
rights: Copyright (c) 2025 Naula Chantika Putri F https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 14
number: 2
starting page: 79
ending page: 89
doi: 10.56486/kompleksitas.vol14no2.928

IMPLEMENTASI GOOD GOVERNANCE DALAM PENGELOLAAN DANA ZAKAT, INFAQ DAN SEDEKAH PADA LEMBAGA AMIL ZAKAT DI BAZNAS KABUPATEN KUDUS
type: item
description: This study analyzes the implementation of Good Governance principles in the management of Zakat, Infaq, and Sedekah (ZIS) funds at the BAZNAS of Kudus Regency. The Good Governance principles examined include transparency, accountability, responsibility, independence, and fairness. This study uses a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The results show that BAZNAS of Kudus Regency has implemented the principles of transparency through the publication of financial reports in accordance with PSAK 109, accountability through internal and external audits, and social responsibility through work programs based on the needs of the mustahik. Organizational independence is maintained through an autonomous institutional structure, and the principle of fairness is implemented in the fund distribution process based on field surveys. However, there are several weaknesses, including the lack of continuous external audits by KAP and limitations in the online information system. This study recommends improvements in independent audits, the digitalization of reporting, and the strengthening of human resource capacity to make ZIS fund management more accountable, professional, and sustainable. Penelitian ini menganalisis implementasi prinsip Good Governance dalam pengelolaan dana Zakat, Infaq, dan Sedekah (ZIS) pada BAZNAS Kabupaten Kudus. Prinsip Good Governance yang dikaji meliputi transparansi, akuntabilitas, responsibilitas, independensi, dan fairness. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa BAZNAS Kab. Kudus telah menerapkan prinsip transparansi melalui publikasi laporan keuangan berbasis PSAK 109, akuntabilitas melalui audit internal dan eksternal, serta tanggung jawab sosial melalui program kerja berbasis kebutuhan mustahik. Independensi organisasi dijaga melalui struktur kelemba…
creator: Nurul Azizah
creator: Ita Rakhmawati
rights: Copyright (c) 2025 Nurul Azizah, Ita Rakhmawati https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 14
number: 2
starting page: 90
ending page: 95
doi: 10.56486/kompleksitas.vol14no2.949

PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI NON FINANSIAL TERHADAP KINERJA KARYAWAN BAGIAN AKUNTANSI
type: item
description: This study aims to examine the effect of financial compensation and non-financial compensation on the performance of accounting department employees in the Controller Function of the Finance Directorate of PT Pertamina Hulu Energi. The research data was collected through primary data, in the form of questionnaires distributed directly to respondents. Data collection was conducted using purposive sampling. The population and sample in this study were 45 accounting department employees at PT Pertamina Hulu Energi who met the sample characteristics. The results of the study indicate that financial compensation has a positive and significant effect on the performance of accounting department employees, non-financial compensation has a positive and significant effect on the performance of accounting department employees, and financial and non-financial compensation simultaneously have a positive and significant effect on the performance of accounting department employees. Penelitian ini bertujuan untuk menguji pengaruh kompensasi finansial dan kompensasi non finansial terhadap kinerja karyawan bagian akuntansi pada Fungsi Controller Direktorat Keuangan PT Pertamina Hulu Energi. Data penelitian didapat dari data primer berupa kuesioner yang didistribusikan secara langsung kepada responden. Teknik pengumpulan data dilakukan dengan menggunakan purposive sampling. Populasi dan sampel dalam penelitian ini adalah karyawan bagian akuntansi di PT Pertamina Hulu Energi sebanyak 45 responden yang sudah memenuhi karakteristik sampel. Hasil penelitian menunjukan bahwa kompensasi finansial berpengaruh positif dan signifikan terhadap kinerja karyawan bagian akuntansi, kompensasi non finansial berpengaruh positif dan signifikan terhadap kinerja karyawan bagian akuntansi, kompensasi finansial dan non finansial secara bersamaan berpengaruh positif dan signifikan terhadap kinerja karyawan Bagian akuntansi
creator: Reza Prasetyo
creator: Ni Made Artini
creator: Dhenok Darwanti
creator: Tatyana Tatyana
rights: Copyright (c) 2025 Reza Prasetyo, Ni Made Artini, Dhenok Darwati, Tatyana Tatyana https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 14
number: 2
starting page: 96
ending page: 103
doi: 10.56486/kompleksitas.vol14no2.966

THE ROLE OF SEO IN STRENGTHENING DIGITAL MARKETING STRATEGY TO BOOST SMES COMPETITIVENESS IN THE ORGANIC MARKET
type: item
description: This study investigates the strategic application of Search Engine Optimization (SEO) as a digital marketing tool for small and medium-sized enterprises (SMEs), focusing on an organic products business transitioning to e-commerce. Utilizing a mixed-methods framework, the study assesses the effectiveness of SEO methodologies. Results reveal that optimizing product titles, descriptions, and metadata improved search engine rankings, increasing organic traffic by 28% over three months. However, the conversion rate saw only a marginal rise (from 1.78% to 2.15%), underscoring gaps in user experience and technical SEO implementation. The study also highlights resource constraints and knowledge barriers that hinder SMEs from sustaining SEO efforts independently. These findings align with recent industry trends emphasizing the integration of SEO with content marketing and mobile optimization to address consumer behaviors. This research provides actionable recommendations for SMEs to harness SEO as a strategy for digital growth. The outcomes contribute to broader discourse on digital equity for SMEs in competitive markets, advocating for tailored training programs and collaborative platforms to democratize access to SEO tools. Penelitian ini bertujuan untuk penerapan strategis Search Engine Optimization (SEO) sebagai alat pemasaran digital untuk usaha kecil dan menengah (UKM), dengan fokus pada bisnis produk organik yang bertransisi ke e-commerce. Menggunakan kerangka kerja mixed-methods, studi ini menilai efektivitas metodologi SEO. Hasil penelitian menunjukkan bahwa pengoptimalan judul produk, deskripsi, dan metadata meningkatkan peringkat mesin pencari dan meningkatkan lalu lintas organik sebesar 28% selama tiga bulan. Namun, tingkat konversi hanya mengalami peningkatan marginal (dari 1,78% menjadi 2,15%), yang menggarisbawahi kesenjangan dalam pengalaman pengguna dan implementasi SEO teknis. Studi ini juga menyoroti kendala sumber daya dan hambatan pengetahuan yang mengha…
creator: Irfan Ardiansah
creator: Yanti Rubiyanti
creator: Josua Pandaoni
rights: Copyright (c) 2025 Irfan Ardiansah, Josua Pandaoni, Yanti Rubiyanti https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 14
number: 2
starting page: 104
ending page: 115
doi: 10.56486/kompleksitas.vol14no2.972

PENGARUH KOMPETENSI, KOMPENSASI, DISIPLIN KERJA TERHADAP KINERJA PERSONEL SATUAN BRAVO 90 DALAM MENGHADAPI ANCAMAN TERORISME DI ERA DIGITAL
type: item
description: The development of information and communication technology in the digital era has significantly changed the landscape of terrorism threats. Terrorist groups now utilize cyberspace to spread ideology, recruit members, and even launch terrorist acts. The Bravo 90 Kopasgat TNI AU Unit, as an elite counter-terrorism unit, is required to be adaptive to increasingly complex digital threats. This study aims to analyze the influence of competence, compensation, and work discipline on the performance of Satbravo 90 personnel in facing terrorism threats in the digital era. The method employed is a quantitative approach, utilizing a survey and path analysis. The study population consisted of 336 personnel, with a primary sample of 183 personnel derived from the Slovin formula calculation, and an instrument test sample of 20 personnel. Data were analyzed using the SPSS version 26 application. The results showed that competence had a positive and significant effect on work discipline, with a coefficient of 0.369; compensation had a positive and significant effect on work discipline, with a coefficient of 0.527. Competence also had a positive and significant effect on personnel performance, with a coefficient of 0.550; compensation had a positive and significant effect on performance, with a coefficient of 0.171. Work discipline has a positive and significant direct effect on personnel performance, with a coefficient of 0.161. This finding highlights the importance of enhancing digital competence, offering equitable compensation, and implementing effective discipline to enhance personnel performance in the face of modern technology-based terrorism threats. Perkembangan teknologi informasi dan komunikasi di era digital telah mengubah lanskap ancaman terorisme secara signifikan. Kelompok teroris kini memanfaatkan ruang siber untuk menyebarkan ideologi, merekrut anggota, hingga melancarkan aksi teror. Satuan Bravo 90 Kopasgat TNI AU, sebagai satuan elite penanggulangan terorisme, d…
creator: Theresia Oktavia Sadipung
creator: Azep Agung Belagara
rights: Copyright (c) 2025 Theresia Oktavia Sadipung, Azep Agung Belagara https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-25
publication date: 2025-12-25
volume: 14
number: 2
starting page: 116
ending page: 128
doi: 10.56486/kompleksitas.vol14no2.973

STRATEGI WHATSAPP BLAST DALAM MENINGKATKAN FUNDRAISING PADA LEMBAGA AMIL ZAKAT PERSADA JAWA TIMUR
type: item
description: This study analyzes the use of WhatsApp Blast as a digital communication strategy to increase fundraising at the Persada Zakat Institution (LAZ) in East Java. Using a descriptive qualitative approach through interviews, observations, and document analysis, this study explores the influence of WhatsApp Blast on donor decisions and the role of trust in strengthening their loyalty. The results show that WhatsApp Blast is effective at reaching donors quickly, personally, and in large numbers at an efficient cost compared to conventional methods. The application of Integrated Marketing Communication (IMC) principles and segmentation, targeting, and positioning (STP) strategies has been proven to support increased donor participation, especially during religious moments. In addition, transparency in information, accountability in reporting, and personal communication via WhatsApp Blast strengthen donor trust, a key factor in donation decisions. However, the effectiveness of this strategy is greatly influenced by segmentation, content quality, and the timing of message delivery. This study confirms that optimizing WhatsApp Blast can increase fundraising success and strengthen long-term relationships between institutions and donors. Penelitian ini menganalisis pemanfaatan WhatsApp Blast sebagai strategi komunikasi digital dalam meningkatkan fundraising pada Lembaga Amil Zakat (LAZ) Persada Jawa Timur. Dengan pendekatan kualitatif deskriptif melalui wawancara, observasi, dan analisis dokumen, penelitian ini mengeksplorasi pengaruh WhatsApp Blast terhadap keputusan donatur serta peran kepercayaan dalam memperkuat loyalitas mereka. Hasil penelitian menunjukkan bahwa WhatsApp Blast efektif dalam menjangkau donatur secara cepat, personal, dan masif dengan biaya efisien dibandingkan metode konvensional. Penerapan prinsip Integrated Marketing Communication (IMC) serta strategi segmentasi, targeting, dan positioning (STP) terbukti mendukung peningkatan partisipasi donatur, khususny…
creator: Moh. Bustanul Farihin Ma'aliy
creator: Andriani Samsuri
rights: Copyright (c) 2025 Moh. Bustanul Farihin Ma'aliy https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 129
ending page: 139
doi: 10.56486/kompleksitas.vol14no2.1026

PENDIDIKAN ETIKA PROFESI DAN ANTI KORUPSI DALAM MEMBENTUK INTEGRITAS MAHASISWA
type: item
description: Abstract This study aims to analyze the relationship between professional ethics education and anti-corruption education as an integrated approach to strengthening student integrity. The urgency of this research stems from the fact that corruption remains a significant challenge in Indonesia, reflecting a moral crisis across various levels of society. Therefore, universities need to take an active role in fostering ethical awareness and anti-corruption behavior to prevent future moral violations. This study uses a descriptive qualitative approach, drawing on literature reviews, policy analysis, and documents published between 2020 and 2024. The analysis identified patterns of integration of ethical and anti-corruption values into the higher education curriculum, their impact on student character formation, and the institutional challenges to their implementation. The results show that the systematic integration of professional ethics and anti-corruption education significantly increases students' moral awareness, honesty, and social responsibility. Students who receive values-based learning and are taught by exemplary lecturers demonstrate higher levels of ethical concern and moral sensitivity. Universities with formal academic integrity policies and anti-corruption programs also show significant improvements in academic honesty culture. The implications of this research emphasize the importance of curriculum innovation, strengthening integrity policies, and cross-institutional collaboration between universities, the government, and anti-corruption agencies. Penelitian ini bertujuan untuk menganalisis hubungan antara pendidikan etika profesi dan pendidikan antikorupsi sebagai pendekatan terpadu dalam memperkuat integritas mahasiswa. Urgensi penelitian ini didasarkan pada kenyataan bahwa praktik korupsi masih menjadi tantangan besar di Indonesia, yang mencerminkan krisis moral pada berbagai lapisan masyarakat. Oleh karena itu, perguruan tinggi perlu mengambil peran a…
creator: Melisa Melisa
creator: Mungky Hendriyani
creator: Amirul Wicaksono
creator: Hadi Purwanto
rights: Copyright (c) 2025 Melisa Melisa, Mungky Hendriyani, Amirul Wicaksono, Hadi Purwanto https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 140
ending page: 147
doi: 10.56486/kompleksitas.vol14no2.1027

ANALISIS PENERAPAN SISTEM ENTERPRISE RESOURCE PLANNING (ERP) DALAM BERBAGAI INDUSTRI: PERSPEKTIF MANAJEMEN DAN ORGANISASI
type: item
description: Enterprise Resource Planning (ERP) is an integrated information system that connects various business functions, from finance and production to human resources, to strengthen the efficiency and coordination of organizational operations. This study aims to analyze the implementation of ERP systems in various industrial sectors from a managerial and organizational perspective. The study used a literature review approach, examining various scientific publications published between 2018 and 2025. The analysis indicates that ERP implementation in the manufacturing sector focuses on integrating production processes and supply chains. In the retail sector, it emphasizes inventory management and customer experience. In the service sector, it focuses on human resource management and improving digital services. The success of ERP implementation depends on management commitment, technological readiness, and an organizational culture that is responsive to change. This study concludes that ERP functions not only as a technology system but also as an organizational transformation strategy that drives efficiency and modern business governance. Enterprise Resource Planning (ERP) merupakan sistem informasi terpadu yang menghubungkan beragam fungsi bisnis mulai dari keuangan, produksi, hingga sumber daya manusia yang berguna untuk memperkuat efisiensi dan koordinasi operasional organisasi. Penelitian ini bertujuan Penelitian ini menganalisis penerapan sistem ERP pada berbagai sektor industri ditinjau dari sudut pandang manajerial dan organisasi. Penelitian menggunakan pendekatan literature review dengan menelaah berbagai publikasi ilmiah yang terbit antara tahun 2018 hingga 2025. Hasil analisis menunjukkan bahwa penerapan ERP di sektor manufaktur berfokus pada integrasi proses produksi dan rantai pasok, di sektor ritel menitikberatkan pada pengelolaan persediaan dan pengalaman pelanggan, sedangkan di sektor jasa diarahkan pada pengelolaan sumber daya manusia dan peningkatan layanan b…
creator: Rizki Ramadita
creator: Lusiana Putri
creator: Anton Rustam Herosuma
creator: Mega Amalia
rights: Copyright (c) 2025 Rizki Ramadita https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 148
ending page: 154
doi: 10.56486/kompleksitas.vol14no2.1044

PENGARUH KEPUASAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DENGAN MEDIASI LINGKUNGAN KERJA
type: item
description: The purpose of this study is to analyze the influence of employee satisfaction and work motivation on employee performance with the work environment as a mediating variable. The study uses a quantitative method with a descriptive and causal approach to analyze the relationship between variables. The descriptive approach provides an overview of the variables’ characteristics. In contrast, the causal approach aims to determine the extent of influence among job satisfaction, work motivation, and the work environment on employee performance variables. Data were collected through a Likert-scale questionnaire, supported by interviews and secondary documentation. For data analysis, multiple linear regression techniques were used. In addition, validity and reliability tests were conducted to ensure the accuracy of the research instrument, and classical assumption tests were conducted to ensure that the regression model used met the requirements. The results of the study found that motivation has a significant effect on the work environment, job satisfaction has a significant effect on the work environment, the work environment has a significant effect on employee performance, motivation has a direct effect on employee performance, job satisfaction has an effect on employee performance, motivation has an effect on employee performance with the mediation of the work environment,. Job satisfaction affects employee performance through the work environment. The results of this study encourage companies to be more adaptive in managing human resources. Companies cannot just focus on one factor. A combination of high motivation, optimal job satisfaction, and a supportive work environment will produce more productive and loyal employees. Tujuan penelitian adalah untuk menganalisis pengaruh kepuasan dan motivasi kerja karyawan terhadap kinerja karyawan dengan lingkungan kerja sebagai variabel mediasinya. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif dan kausa…
creator: Ilham Nawang Armanda
creator: Herni Pujiati
rights: Copyright (c) 2025 Ilham Nawang Armanda, Herni Pujiati https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 155
ending page: 167
doi: 10.56486/kompleksitas.vol14no2.1050

STRATEGI PEMASARAN EKSPOR PRODUK HASIL LAUT MENGGUNAKAN ANALISIS SWOT DAN AHP
type: item
description: This study aims to analyze internal and external factors influencing the export marketing of marine products at CV. Rivago Berkah Samudera and to identify strategies to improve export competitiveness. The study uses a qualitative, descriptive-analytical method. The informants, who are the primary data sources, are selected using a purposive sampling method. The informants consist of Company Management responsible for marketing and export strategies; Production Team tasked with ensuring the processing and quality of marine products according to international market standards; Operational Team that handles logistics, supply chain management, and export shipping; Marketing Team involved in planning, implementation, and management of export marketing; Business Partners consisting of Distributors, export agents, or international customers who are directly related to the company. The results of the study indicate that CV. Rivago Berkah Samudera has been equipped with a comprehensive international-standard infrastructure to support the export marketing of marine products. The proposed export marketing strategy, based on the SWOT analysis, is located in Quadrant II of the ST Strategy (Strengths - Threats), which consists of five criteria: utilizing Customer Relationship Management (CRM) technology to improve marketing effectiveness and customer relationships. The priority strategy, based on the AHP analysis, with the highest weighting of 0.518, is to provide superior customer service and build strong, long-term relationships with international buyers. This strategy is a key factor in creating customer loyalty and increasing trust in the global market. CV. Rivago Berkah Samudera needs to focus on digital marketing, strengthening its distribution network, improving customer service, diversifying its product line, and developing its human resources and production efficiency. With the right strategy, the company can increase its competitiveness and expand its international mark…
creator: Noerlina Anggraeni
rights: Copyright (c) 2025 Noerlina Anggraeni https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 168
ending page: 176
doi: 10.56486/kompleksitas.vol14no2.1053

STRATEGI PENINGKATAN PROFESIONALISME DAN PEMANFAATAN APLIKASI “SIBEKOR” DALAM MENDUKUNG KINERJA PERSONEL PENGADAAN KAPORLAP TNI AU
type: item
description: This study analyzes the strategy for improving the professionalism of personnel at the Indonesian Air Force Personnel Maintenance Service (Diswatpersau) and the strategy for utilizing the Sibekor application to support the procurement performance of Field Personal Equipment (Kaporlap). Using a qualitative approach, in-depth interviews with eight informants across levels were analyzed using thematic analysis. The findings indicate seven mutually reinforcing dimensions of professionalism (competence-expertise, dedication-loyalty, responsibility, work ethic, creativity-innovation, adaptability, efficiency-effectiveness). Meanwhile, key gaps lie in unequal digital literacy, the lack of institutionalization of innovation, and the consistency of data-based evaluation. In the technological realm, Sibekor improves traceability, transparency, and service speed, but the impact is uneven due to device/network limitations, suboptimal cross-system integration, and variations in user capacity. Recommendations include implementative steps for user staff, namely ensuring the accuracy and completeness of procurement data through double-checking and SOP compliance; conducting regular monitoring to reduce delays; participating in socialization and creating brief guides to maximize the use of application features; and strengthening cross-departmental coordination through official communication channels and recording follow-up actions in the application log. Penelitian ini menganalisis strategi peningkatan profesionalisme personel Dinas Perawatan Personel TNI Angkatan Udara (Diswatpersau) dan strategi pemanfaatan aplikasi Sibekor untuk mendukung kinerja pengadaan Kelengkapan Perorangan Lapangan (Kaporlap). Menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap delapan informan lintas jenjang, data diolah dengan analisis tematik. Temuan menunjukkan tujuh dimensi profesionalisme yang saling menguatkan (kompetensi-keahlian, dedikasi-loyalitas, tanggung jawab, etika kerja, kr…
creator: Dadang Sulistyo
creator: I Dewa Ketut Kerta Widana
creator: Yohanes Ferry Cahaya
rights: Copyright (c) 2025 Dadang Sulistyo, I Dewa Ketut Kerta Widana, Yohanes Ferry Cahaya https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 177
ending page: 189
doi: 10.56486/kompleksitas.vol14no2.1059

TRANSFORMASI PERALATAN KANTOR KONVENSIONAL KE DIGITAL DALAM UPAYA MENINGKATKAN EFISIENSI KERJA KANTOR
type: item
description: Digitalization of the office has driven significant transformations in business administration by shifting various activities from manual systems to digital tools such as computers, cloud storage, and online communication and collaboration applications. These changes accelerate work processes, simplify administrative procedures, improve document accuracy, and reduce costs and repetitive tasks through automation. The purpose of this study is to understand how the transformation from conventional office equipment to digital systems can improve work efficiency. This study uses a qualitative descriptive approach, drawing on scientific literature published between 2020 and 2025, to examine the benefits, barriers, and impact of digitalization on work efficiency. The findings indicate that digitalization improves efficiency through faster data processing, fewer errors, and the ability of employees to focus time on strategic tasks. Productivity also increases because workflows become more streamlined and responsive. Furthermore, real-time collaboration allows simultaneous document access, faster information exchange, and more efficient decision-making, thus supporting cross-unit coordination. However, successful digitalization still requires support for digital literacy, ongoing training, and adequate infrastructure. Overall, digital technology integration is a crucial strategy for improving organizational effectiveness and competitiveness in the modern era. Digitalisasi perkantoran telah mendorong transformasi signifikan dalam administrasi bisnis dengan mengalihkan berbagai aktivitas dari sistem manual menuju perangkat digital seperti komputer, penyimpanan cloud, dan aplikasi komunikasi serta kolaborasi daring. Perubahan ini mempercepat proses kerja, menyederhanakan prosedur administratif, meningkatkan akurasi dokumen, serta mengurangi biaya dan tugas berulang melalui otomatisasi. Tujuan penelitian ini untuk memahami bagaimana transformasi dari alat kantor konvensional men…
creator: Melvina Eka Fazira
creator: Rahmah Adelia Thufailah
rights: Copyright (c) 2025 Rahmah Adelia Thufailah, Melvina Eka Fazira https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-26
publication date: 2025-12-26
volume: 14
number: 2
starting page: 190
ending page: 195
doi: 10.56486/kompleksitas.vol14no2.1062